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MAGIC THE GATHERING: DUEL DECKS VENSER VS KOTH DECK BOXMAGIC THE GATHERING: FROM THE VAULT REALMS GIFT BOX

MAGIC THE GATHERING: EVENTIDE BOOSTER BOX

MAGIC THE GATHERING: EVENTIDE BOOSTER BOX

Price per Unit (piece): $329.95

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MAGIC THE GATHERING CCG: EVENTIDE BOOSTER


As the shadows lengthen, even more bizarre creatures slink out of Shadowmoor's gloom…

Product Type: Trading Card Game
Target Audience: Advanced and expert-level MagicTM players. age 13+.

KEY SELLING POINTS
" EventideTM is the second and final set in the ShadowmoorTM block
" The setting for Eventide is the dark world of Shadowmoor, with even more twisted and bizarre creatures than before.
" Eventide expands on the popular "Hybrid Mana Cost" mechanic, and introduces new mechanics that compliment the themes introduced in Shadowmoor.


SET SIZE AND PRODUCT OFFERINGS
" 180 black-bordered cards (60 rare, 60 uncommon, 60 common)
" Booster Packs, Theme Decks, & Fat Packs.

MARKETING SUPPORT
Organized Play
" Worldwide Pre-release Tournaments (July 12th, 2008)
" Worldwide Launch Parties (July 26th, 2008)
" EventideTM cards are legal in Constructed OP events immediately upon release (July 25th, 2008).

Promotions
" In store merchandising program beginning early-July. Materials may include: sell sheets, posters, and other POP.
" Rare Foil Promo card at Prerelease and Launch Parties.


High-Frequency Advertising
" Internet Advertising will be used between the months of April-May on sites like: Penny Arcade, Fark, UGO, IGN, PVP, Warcry, Stratics, iFilm, and Adult Swim.
" Magicthegathering.com
o Dedicated Eventide mini-site launch in March.
o Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set.
o Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.
Release Date: 07/25/08







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