KEY SELLING POINTS
Zendikar is a new world for Magic: The Gathering. This set was designed around a theme that has never been done in a Magic set before!
The set features new Planeswalkers, including Nissa Revane, the popular face of the Xbox LIVE® Arcade title Duels of the Planeswalkers™.
The set introduces new mechanics and has one returning favorite.
SET SIZE AND PRODUCT OFFERINGS
There are 249 black-bordered cards in Zendikar. (15 Mythic Rare, 53 rare, 60 uncommon, 101 common, 20 basic lands).
Zendikar will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 booster packs).
Starting with Zendikar Intro Pack Displays will contain 10 Intro Packs instead of 5.
The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster packs.
Internet advertising will run between the months of September-November on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.
Dedicated Zendikar mini-site launch in September.
Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set.
Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.